Posted by Drew Hamley
So you want to buy a Rolex? Who wouldn't?
Rolex is one of the most sought after, luxury watch brands in the world and owning one is a status symbol unto itself.
But with great demand also comes a world of counterfeit watches attempting to trick you into thinking they're the real deal.
Protect yourself and your wallet by learning how to spot a fake Rolex. Here are some tricks to keep in mind while shopping.
Trust Your Seller
Before we get into the details of exactly how to spot a fake Rolex, the biggest line of defense against accidentally purchasing a counterfeit watch is to know and trust the business selling it to you.
There are plenty of reputable Rolex dealers all over the world, you just have to know them.
Google is a terrific resource to verify the reputation of a dealer or store selling Rolex watches. It will highlight reputable dealers and allow you to read reviews from previous customers. Any counterfeit dealing will pop up very quickly in the business review if a customer has been dissatisfied or was pushed to buy a fake watch they were told was real.
Almost all verified Rolex dealers will offer a guarantee of authenticity with every sale so you'll have proof your watch is the real deal.
When purchasing a Rolex, it's best to avoid online shopping from unverified dealers. eBay and Craigslist are a hotbed for counterfeit watches since no one on their end is enforcing proof of authenticity.
Once you have purchased a watch from one of these sites, it is very difficult to return it for a full refund if you indeed discover the watch is fake.
Now that you've decided to purchase your watch from a trusty source, let's get into the more specific and detailed ways to ensure your Rolex is authentic.
This is a simple trick for how to identify a real Rolex. The movement of the second hand can immediately tip off any watch connoisseur to the authenticity of a Rolex.
On an authentic Rolex, the second hand will move smoothly, gliding around the face of the watch without pause. However, on a fake, you're likely to see the second-hand tick along, stuttering its way around the face with every second that goes by.
If you're not able to tell the difference between the movements with your naked eye, put the watch to your ear and listen closely. A stuttering second hand will make a small ticking noise as it moves along whereas the second hand of a real Rolex will remain silent.
As you know, Rolex is a luxury watch which means the materials used to make it will always be of the highest quality. Another way to spot a fake Rolex is to hold it in your hand. Does it feel heavy or is it on the lighter side?
A real Rolex uses high-quality metals which means it will not be light. If the watch feels particularly airy or light in your hand, it was likely built with cheaper metal and is a fake.
Watch the Winder
Another tell-tale sign of a fake Rolex watch is the winder. On a real Rolex, the craftmanship spares no detail. This means even the small piece of metal on the side of the watch known as the winder will be intricate, complicated and precise. The winder will have it's own detail and design, signifying its authenticity.
If you spot a watch with a smooth winder or one that seems plain or brushed over, this is a red flag. You'll notice on many fake Rolex's there is a lack of detail on the winder, usually because the parts have been put together from various places and the metal is simply not high-quality enough to withstand small detailing like on a real Rolex.
The Big Date
Many Rolex watches will have a date on the face of the watch. You can tell very simply by brushing your finger of the face if the lens around the date is convex or whether it lays flat over the number.
If the lens is flat, this is a sign your watch is fake. All Rolex watches will use a convex lens over their date and it will feel like a small bump when you brush your hand over it. Furthermore, the convex lens will also magnify the number on the date, making it appear larger than normal. If your date is not magnified, this is another warning sign.
Model Number and Serial Stamps
Every Rolex is marked with a serial and model number which can be found on the inside of the watch on the six o'clock side. Many counterfeit products will have a serial and model number which replicate the look of those found on a Rolex so it's important to understand the details in order to spot the fake.
On an authentic Rolex, the numbers will be deeply embedded in the metal and they will appear perfect. Meaning, when you tilt the watch toward the light, the engraved numbers will catch the sheen and illuminate clearly to reveal a number that is completely symmetrical and appears to have been made with one clean stamp.
On the contrary, a fake Rolex will have a stamp that appears a little messier. The lines will not be as clean. In fact, the imprint will likely look like it was made with several tiny dots or etchings as opposed to one stamp. The fake Rolex stamp will have a grainy appearance.
Now You Know How to Spot a Fake Rolex
You're now equipped with the knowledge that will protect you from buying a counterfeit watch and the tools that will remind you how to spot a fake Rolex.
These tricks will certainly come in handy the next time you're shopping to guarantee you are purchasing an authentic product you can hold onto forever.
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